About the job
At Instagram, we strive to spark creativity that brings people together. We’re looking for a Brand Marketing Manager who embodies this mission and can promote it among creators. Our objective is to inspire creators to share their creativity with the world, forge meaningful community connections, and achieve success. As a member of the Brand and Integrated Creator Marketing team, you’ll play a crucial role in advancing our brand vision. You’ll work with a dedicated, creator-focused team committed to innovative marketing strategies. Together, you’ll craft engaging campaigns, programs, and activations that keep our brand vibrant, aligned with youth culture, and beloved by our audience—generating substantial earned media and creator engagement.
The ideal candidate will have experience in:
- Strategic, culturally-driven consumer marketing rooted in deep consumer insights, understanding of consumer and market dynamics, and a balanced knowledge of brand and product to create impactful marketing plans.
- Executing brand campaigns, brand partnerships/collaborations, and creator amplification strategies within consumer brands or creative agencies.
Brand Marketing Manager, Creators Responsibilities:
- Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs – that meet our short and long-term business goals
- Keep the pulse on creator, industry and cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our audience
- Develop strategic creative briefs that align to the business objectives, brand strategy and goals
- Manage and brief agency partners and enable them to execute their very best work
- Drive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, consumer marketing, partnerships) to identify opportunities and deliver integrated programs
- Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints
- Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Basic Requirements:
- 7+ years of experience in managing and executing creator or consumer-facing integrated campaigns and long-term brand building through a diverse media mix
- Experience in leading and working in matrixed teams and organizations
- Experience leading and working with a roster of high-performing creative and media agencies
- Proven track record of influencing effectively cross-functionally across all levels of management
- Knowledge of creators or youth audiences, with a demonstrated experience utilizing audience research and data to drive actionable insights that inform marketing strategy and improve the audience experience
Ideal Qualifications:
- Experience in at building brands that a role in youth or creator culture or that involved creators and public figures
- Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence
About Meta
Meta develops technologies that enable people to connect, discover communities, and expand businesses. Since Facebook’s debut in 2004, it revolutionized social interaction. With apps like Messenger, Instagram, and WhatsApp, billions globally have been empowered. Now, Meta is advancing past 2D interfaces, creating immersive experiences in augmented and virtual reality, paving the way for the next phase in social technology. Those who choose to build their careers with Meta contribute to shaping a future that transcends the possibilities of digital connections today—beyond screens, distances, and even the laws of physics.
Meta is committed to being an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or any other legally protected characteristic. We also evaluate qualified applicants with criminal histories in accordance with federal, state, and local laws. In certain locations, Meta participates in the E-Verify program as required by law. Additionally, Meta may use artificial intelligence and machine learning technologies in the hiring process.
Meta is dedicated to offering reasonable accommodations for candidates with disabilities throughout our recruitment process. If you require assistance or accommodations due to a disability, please contact us at [email protected].
$122,000 to $176,000 annually, plus bonus, equity, and comprehensive benefits package
Compensation for individuals is based on their skills, qualifications, experience, and location. The compensation details provided in this listing reflect the base hourly rate, monthly rate, or annual salary only and do not account for bonuses, equity, or sales incentives, if applicable. Besides base compensation, Meta provides additional benefits. Discover more about the benefits at Meta.
Qualification;
- Audience MeasurementAdd
- Brand BuildingAdd
- Brand MarketingAdd
- Brand StrategyAdd
- CampaignsAdd
- Creative BriefsAdd
- Go-to-Market StrategyAdd
- Integrated MarketingAdd
- Key Performance IndicatorsAdd
- Public AccessAdd
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About the company
1,344,476 followersSubscribe
Software Development
10,001+ Employees
34,128 Followers on LinkedIn
Over a billion individuals globally use Instagram, and we take pride in connecting them with the people and passions they cherish. Instagram encourages unique perspectives, sparks new interests, and fosters self-expression.
Since our launch in 2010, our community has rapidly expanded. Our teams are also growing quickly, and we are seeking talent in engineering, product management, design, research, analytics, technical program management, operations, and more. Besides our headquarters in Menlo Park, we have vibrant offices in New York City and San Francisco, where teams are making a significant impact daily.
Location:
New York, NY
Salary:
Base salary
$122,000/yr – $176,000/yr
Company website;
https://www.linkedin.com/company/instagram/life/b16d1ac1-0ac9-47a8-a44c-32d5bf428d1b
How to apply:
Please visit the link and apply promptly